Episode 13: Evidence Matters...Today More Than Ever

Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Cathy Mann, President of Cathy Mann & Associates; Jay Love, CRO and Co-Founder of Bloomerang; John Gormaly, Senior Analytics & Insights Officer at McMaster University; and Tony Myers, Principal and Senior Fundraising Counsel at Myers & Associates. Our topic was: Evidence matters. Why the nonprofit sector needs to embrace research.

SOME OF WHAT YOU WILL HEAR:

Barriers and challenges to conducting nonprofit and, specifically, fundraising research
Professionalizing the research process
Bringing together pure academics and practitioners who conduct research (academic practitioners)
Embracing a culture of deep thinking
Developing curated research repository(ies) for the sector

Please let us know your thoughts below and, if you like what you heard, please share!