Episode 13: Evidence Matters...Today More Than Ever

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Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Cathy Mann, President of Cathy Mann & Associates; Jay Love, CRO and Co-Founder of Bloomerang; John Gormaly, Senior Analytics & Insights Officer at McMaster University; and Tony Myers, Principal and Senior Fundraising Counsel at Myers & Associates. Our topic was: Evidence matters. Why the nonprofit sector needs to embrace research.

SOME OF WHAT YOU WILL HEAR:

  • Barriers and challenges to conducting nonprofit and, specifically, fundraising research 
  • Professionalizing the research process
  • Bringing together pure academics and practitioners who conduct research (academic practitioners)
  • Embracing a culture of deep thinking 
  • Developing curated research repository(ies) for the sector

Please let us know your thoughts below and, if you like what you heard, please share!

EPISODE 13 PANELISTS

Cathy Mann

President
Cathy Mann & Associates Inc
Toronto, Ontario

Jay Love

CRO and Co-Founder
Bloomerang
Indianapolis, Indiana

John Gormaly

Senior Analytics & Insights Officer
McMaster University
Hamilton, Ontario

Tony Myers

Principal and Senior Fundraising Counsel
Myers & Associates
Edmonton / Calgary, Alberta

RESOURCES

https://philanthropy.iupui.edu/research/index.html

http://studyfundraising.com/professor-adrian-sargeant/ 

https://www.plymouth.ac.uk/schools/plymouth-business-school/centre-for-sustainable-philanthropy/jen-shang