John Gormaly - Vitreo Profile Pic.jpg

John Gormaly

Beginning his career in market research, John’s inquisitive nature was nurtured as a consultant in the consumer packaged goods (CPG) industry for projects involving consumer and shopper behaviour. During his time at Nielsen he built a skills-based-volunteering initiative; recruiting a 35-member team to develop and deliver market research to nearly 20 nonprofit organizations. 

John later made the jump into the social-profit sphere by joining the Habitat for Humanity Canada team, as well as the AFP Research Committee. 

John is now moving into the newly created role of Senior Analytics & Insights Officer at McMaster University, with the goal of becoming a partner in growth for University Advancement by nurturing a culture of analytics. The team aims to do this by working with UA units to provide actionable insights through data-informed solutions that will help evaluate and grow the institution. John is also a part-time MBA student at McMaster’s DeGroote School of Business, and has recently completed a research project with the support of a research grant from the Association of Fundraising Professionals. The study explores Canadian’s views on the impact investing market, and seeks to understand intention to invest.  

LinkedIn: John Gormaly