John Gormaly - Vitreo Profile Pic.jpg

John Gormaly

Beginning his career in market research, John’s inquisitive nature was nurtured as a consultant in the consumer packaged goods (CPG) industry for projects involving consumer and shopper behaviour. During his time at Nielsen he built a skills-based-volunteering initiative; recruiting a 35-member team to develop and deliver market research to nearly 20 nonprofit organizations.

John later made the jump into the social-profit sphere by joining the Habitat for Humanity Canada team, as well as the AFP Research Committee.

Now a Senior Advancement Analyst at McMaster University, he works on improving Advancement Services procedures, processing principal donor gifts, leads a team of students who help maintain a healthy database, and is guiding the development of an insights strategy for University Advancement. John is also a part-time MBA student at McMaster’s DeGroote School of Business, and is currently conducting an independent research project with the support of a research grant from the Association of Fundraising Professionals. The study looks to explore Canadian’s views on the impact investing market, and seeks to understand intention to invest. 

LinkedIn: John Gormaly