Episode 20: Keep Calm and Thank Your Donors: The Current State of Donor Relations and Gratitude

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Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Suzanne Duncan, Associate Vice President, Donor Relations at Centre for Addiction and Mental Health (CAMH) Foundation; Beth Ann Locke, Chief Development Officer at BC Women's Hospital + Health Centre Foundation; and Andrea McManus, Partner and Chair of the Board of Directors at ViTreo Group. Our topic was: Being grateful and showing gratitude. The current state of donor relations and recognition.


  • Is it time to flip the fundraising cycle on its head? How about making stewardship the centre of all that we do?

  • Donor-centric strategies that inspire philanthropic gifts

  • Beyond the thank you: Quantifying and tracking donor relations metrics

Please let us know your thoughts below and, if you like what you heard, please share!


Suzanne Duncan

Associate Vice President, Donor Relations
Centre for Addiction and Mental Health (CAMH) Foundation
Toronto, Ontario

Beth Ann Locke

Chief Development Officer
BC Women's Hospital + Health Centre Foundation
Vancouver, British Columbia

Andrea McManus

Chair, Board of Directors, Partner
ViTreo Group
Calgary, Alberta

Show Notes

The Expanding Gratitude Project (Greater Good Magazine)

Today, Go Say an Overdue Thank You. It’ll Make You Feel Better. (New York Times)

Choose to Be Grateful. It Will Make You Happier. (New York Times)