Bold Leadership. Transformative Fundraising.
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Adriana Simon


Contact Adriana:

C: 403-999-5070

Associate

Adriana has worked and volunteered in the nonprofit sector, both in Europe and in Canada, for more than 20 years. Adriana brings a distinct perspective to her work, combining her passion for building a strong community with a broad, diverse and unique background in fund development, event planning, community initiatives, and strategic planning.

Adriana has most recently worked with clients on a variety of projects, most of which have involved team leadership, general fundraising, special event and third party event planning, sponsorship, fund development assessments and planning, prospect research, and feasibility studies. She is currently acting as the Interim Director of Development for Sheldon Kennedy Child Advocacy Centre.

Prior to joining ViTreo, Adriana served as the Director of Resource Development and Membership with the Calgary Chamber of Voluntary Organizations (CCVO), where she led the development and implementation of CCVO's signature event, the Connections Conference. Under her leadership, the conference grew to be one of CCVO's most successful events exceeding all goals and targets. Now in its seventh year, the Connections Conference is an established annual event in Calgary. In 2017, Adriana was invited back to plan and organize the Connections Conference as a ViTreo Associate.

Growing up in communist Romania, Adriana dreamed of coming to Canada and to work for Red Cross or UNICEF, organizations that made a huge impact on her country and her personal development. Over the last two decades, she has achieved those dreams: first, by working with the Canadian Red Cross as a new immigrant in Canada; and then by spending four years as Community Partnerships Manager at UNICEF.

A passion for social justice, human rights, integration and respect, and building a strong community where everyone feels welcome, led Adriana to fight in the revolution against the communist regime in Romania. Following that time, she became one of the first fundraisers and founders of the nonprofit sector in Romania.

An active member and volunteer with the AFP Calgary and Area Chapter, Adriana has co-chaired the chapter’s Banff Compass Conference twice (2015 and 2017) and has served on the Board of Directors for two terms (2014 to 2017). Her past community work also included roles with Wellspring Calgary, the Romanian-Canadian Association of Calgary and the Calgary Jazz Festival.  

Adriana loves to read and to travel all the world. She has a carry-on bag always packed with travel essentials, ready to go at a moment’s notice!

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Michelle Bergsma


To contact Michelle:

Creative Services Associate

Michelle Bergsma is adept in administrative processes, marketing and technology for management teams. She has been at the forefront of assisting ViTreo with administrative processes and marketing.

Michelle brings a creative eye to everything she works on and is the little extra placed on client projects to help make the final products shine. Plus, she is the voice behind ViTreo’s online brand!

Michelle started working with non-profit organizations 10 years ago when she assisted the Business Development and Communications team at Katimavik. Later, she managed their Yellowknife (NT) program where she worked alongside community leaders, nonprofit organizations and volunteers. Through her efforts, Katimavik built strong ties with the North and Dene communities.

After backpacking South America, Central America and Mexico, Michelle realized that her experience assisting communications teams was her true calling and so she returned to school and studied Business Administration with a major in Marketing.

Michelle has volunteered as a Social Media manager for the Deaf and Hear AB (DHA) during their Safe Sound Awards and initiated the book club for members of DHA. 

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Andrea McManus


To contact Andrea:

C: 403-815-1860
 

Chair, Board of Directors,
Partner

Andrea McManus is known for her passionate belief in philanthropy and the value of the nonprofit sector in Canadian society.

With over 30 years’ experience in fund development, marketing, sponsorship and nonprofit management, Andrea has worked with, trained and educated organizations and fundraisers throughout North America, the Caribbean, Mexico, Europe and Egypt. A highly strategic thinker and change maker, Andrea has worked with organizations that span the nonprofit sector with particular focus on building long-term and sustainable capacity.  Her work and approach is firmly anchored in commitment to philanthropic literacy and strong governance through all levels of the organization.

Andrea has been the lead consultant of record for over seven years for the Resolve Campaign, a groundbreaking $120 million collaborative campaign with nine individual partner agencies. Resolve is a forward thinking, envelope pushing collective impact model rooted in philanthropy. The first of its kind in North America, RESOLVE is a forerunner of a new way of looking at philanthropy and philanthropic fundraising. 

A builder by nature, Andrea has had many firsts in the nonprofit sector locally, nationally and internationally, including:  the first chair of AFP’s initial Chapter Presidents’ Council; the founding chair of the AFP Canada Foundation for Philanthropy; the first person outside of the United States to hold the position of Chair of the International Board (2011-12) of the Association of Fundraising Professionals; and the founding chair of the Calgary Chamber of Voluntary Organizations. She has sat on numerous local and national initiatives to strengthen the Canadian nonprofit sector including the Imagine Canada Ethical Code Advisory Committee, Canada Revenue Agency’s Charities Technical Issues Working Group and Imagine Canada’s Personal Philanthropy Project.  She is currently a Trustee for the Alberta Cancer Foundation and remains active with AFP internationally.

In 2004 Andrea received the Canadian Business in the Arts Award for Innovative Partnership.  She was recognized by the AFP Calgary Chapter as the 2007 Outstanding Fundraising Professional Award and in 2012 received the Queen’s Jubilee Medal for her contributions to the nonprofit sector in Canada.  She is an AFP Master Teacher and contributing author to five books on nonprofit management, fundraising and global philanthropy.

A graduate of Mt. St. Vincent University, Andrea’s roots are in the maritimes.  Although she has spent her entire professional career landlocked, she has never missed a summer on the beach in her beloved Prince Edward Island. 

 

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Scott Decksheimer, CFRE


Contact Scott:

C: 403-461-7095

President & CEO

Scott Decksheimer’s career in the nonprofit sector has primarily supported organizations in transition and utilizing his skills in team development, major gifts, board governance, and capital campaigns.

After successfully managing his own consulting firm, Scott co-founded ViTreo Group Inc. to better serve his clients. As a consultant, Scott has worked with high profile and emerging clients. He has consulted and worked on fundraising campaigns totaling over $400 million with the National Music Centre, Northern Alberta Institute of Technology, Decidedly Jazz Danceworks, Wood’s Homes Foundation, and other non-profit organizations in western Canada and the prairies. His organizational development clients have included Food Banks Canada, Streets Alive Mission and Saskatchewan Cancer Agency.  Scott loves a complex challenge and helps to deliver clear direction when needed most.

Before moving to consulting, Scott was the Director of Fund Development at the Southern Alberta Institute of Technology (SAIT) in Calgary for four years. At SAIT, he worked with his team to complete an $80 million campaign which at the time was the largest fundraising campaign in southern Alberta history. That campaign surpassed its goal in the 44th month of a 60-month campaign.

In 2017, Scott was appointed to be the inaugural chair of the Association of Fundraising Professionals (AFP) Canada, a new organization dedicated to growing and supporting the profession in Canada. He remains active at the local and international levels of AFP as well.  He currently serves as a Board Member and Executive Committee member of the Association of Fundraising Professionals (International). Scott was honoured by the AFP Calgary & Area Chapter as the 2013 Outstanding Fundraising Professional in recognition of his career in fundraising and support of the profession. Scott was the founding President of the Saskatoon Chapter of AFP and was actively involved in the formation of the original AFP Canadian Council in 2000.

Scott is the first Canadian to represent Canada at the international fundraising summit. He presents on a variety of topics including leadership, philanthropic literacy and culture, and campaigns. He remains committed to helping ensure fundraising professionals receive professional development.

Scott has a public administration degree from the University of Saskatchewan.

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Vincent Duckworth, CFRE


Contact Vincent:

C: 403-973-9696


Chief Marketing Officer, Partner
Curator: ViTreo Weekly News Recap
Host: Braintrust Philanthropy Podcast

Vincent has been a leader in the nonprofit sector for over two decades. He is the chief marketing officer and a founding partner of ViTreo Group Inc..

Vincent has been a consulting fundraiser for over ten years. He worked as a senior fundraiser for three of Canada's top educational institutions, the University of Alberta, the University of Calgary and NAIT Polytechnic.

Vincent is internationally recognized as a leading expert on campaign design, strategy and major gift performance. He is also Canada’s leading authority on philanthropic naming. His chapter on philanthropic naming can be found in the definitive Canadian fundraising reference: Excellence in Fundraising in Canada: Volume Two.

A sought after speaker, Vincent speaks regularly at international and local conferences and events. He has a mechanical engineering degree from the University of Alberta and is a Certified Fund Raising Executive (CFRE). Vincent is also a certified AFP Master Trainer. Vincent curates a weekly news roundup, the ViTreo Weekly News Recap and he hosts ViTreo's monthly Braintrust Philanthropy podcast.

Vincent is a past president of the Association of Fundraising Professionals (AFP) Chapter in Edmonton and was a board member of the Council for the Advancement and Support of Education (CASE) District VIII for eight years. He is currently serves as a board member with a national granting foundation. He is often called upon to to advise national and international boards and councils.

Vincent was named as the Association of Fundraising Professionals Calgary and Area’s Outstanding Fundraising Professional in 2018.

Vincent and Christine have three children: Jack, Ethan, and Allison. Vincent is an avid runner and cyclist who enjoys backcountry hiking, writing and motorcycles.

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Dr. Ron Strand, CFRE


To contact Ron:

C: 403-816-6996

Senior Associate

Ron is an expert in managing large capital campaigns. This expertise includes pre-campaign planning and feasibility studies, brand development, volunteer recruitment and training, and post campaign organization. Ron’s work spans post-secondary education, healthcare and community. 

Ron has directed several successful capital campaigns including: the first comprehensive campaign that raised over $50 million for the University of Saskatchewan; a campaign that coordinated the work of 10 healthcare foundations for the Capital Health Region in Edmonton; campaigns that raised the funds to build several civic facilities in Calgary; and the campaign that raised over $60 million resulting in the redevelopment of Heritage Park. 

As Executive Director of one of the largest charities in Alberta, Ron led the Conquering Cancer campaign that raised over $30 million to establish a cancer research endowment fund. The brand created for the campaign is still being used by the Foundation, which now raises more than $30 million annually.

Parallel to his fundraising career, Ron has contributed to education within the nonprofit sector by teaching at Mount Royal University (MRU) since 2004. Ron supervised the creation of the Fundraising Certificate Program with MRU, which later became the Certificate in Nonprofit Management Program. Ron piloted the first online course for this program in 2006, and subsequently wrote online courses in Nonprofit Management, Fund Development, Marketing and Public Relations, and Ethics for Nonprofit Management. Ron also wrote the Introduction to Nonprofit Management course used by Keyano College in Fort McMurray. Ron continues to teach online courses as a member of the faculty of the School of Communication Studies, Mount Royal University. He has also written courses in nonprofit management and teaches courses in fundraising, marketing and public relations as a part of the Certificate in Nonprofit Management at Mount Royal.    

Ron has earned undergraduate degrees in language and psychology, a graduate degree in community and communications, a Doctor of Education, and has engaged in continuing studies in fine art.

Ron is an artist who enjoys painting, making mixed media creations and drawing cartoons.  His recent work has explored the possibilities of using a cartoon like drawing style in figurative paintings. He frequently contributes his work to fundraising events such as the annual art show for Helping Families Handle Cancer and the Calgary Association of Disabled Skiing (CADS) Movement Gala.

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Gina Wheatcroft


To contact Gina:

C: 780-293-0236

Senior Consultant & Regional Director, Edmonton and Northern Alberta

Gina Wheatcroft is relentless in energy and passion to create strategic plans to build programs for maximum impact while working alongside enthusiastic staff and volunteers.

Gina’s most utilised strengths and skills are cultivating multi-million dollar donors; making the case for alumni relations and influencing decision-makers; recognising, hiring and training advancement talent; and successfully managing volunteers and boards for maximum impact and sustainability.  

Gina joins the ViTreo team after spending six years with The University of Queensland (UQ). When Gina started at UQ, she was was responsible for leading and building alumni and community relations. Most recently, Gina was the Executive Director for UQ's US foundation where she led fundraising and strategic planning.

She led an ambitious plan to develop an internationally recognised alumni relations program at UQ that included formulating an institutional-wide alumni engagement vision and establishing the foundations of a variety of innovative outreach programs to increase alumni and volunteer participation and annual giving. Her engagement efforts contributed to and helped plan the University’s first capital campaign of $500 million AUD.

Gina returned to Canada in 2015 and continued to work for UQ as their Strategic Engagement Advisor focused on North America and Europe. She helped to establish The UK UQ Trust, and she raised over $16 million USD while working as the Executive Director of The University of Queensland in America, Inc. (TUQIA) foundation.

Previous to living in Australia, Gina worked in alumni relations for 16 years at the University of Alberta. When she fondly remembers meeting with northern Alberta communities during annual summer road trips.

She is an Education graduate of the University of Alberta and Marketing graduate of the Northern Institute of Technology, and she has received certificates in University Administration and Human Resources from the University of Manitoba and the University of Alberta. She is a member of both the Council for Advancement and Support of Education (CASE) and Educate Plus.

After accumulating over 400,000 air miles during the past three years, Gina is looking forward to keeping her feet on the ground and re-establishing her roots in Edmonton and northern Alberta.

Strategic patience is Gina’s personal mantra in all that she does.

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Joan Wolf


To contact Joan:

C: 403-397-8449
 

Senior Associate

An advancement professional and dynamic resource, Joan catalyzes the best in organizations to achieve their mission.  

As an expert with over 25 years experience, Joan has a solid reputation in; capital campaigns, directing annual fund programs, student awards, major gifts, creating successful legacy giving programs, communication and donor recognition systems, corporate sponsorship, designing creative fundraising campaigns, having raised several millions that is celebrated by the charities she served.

Throughout her career, Joan has taken on any opportunity that has presented itself. She believes in giving back. Her first career was education as a Rehabilitation Worker having worked in healthcare, education, employment and housing for people who have disabilities.

Her career then took a turn into the area of executive fundraising with grass root organizations and post-secondary institutions. Joan saw the importance of fundraising for programs, education and services. This is where she spent a great deal of her career using proven successful fundraising techniques to accomplish goals. She also had the opportunity to work alongside with Aboriginal people to develop culturally appropriate fundraising projects. As she is noted for having a good history in working with Indigenous people. Presently, she provides consultation for not for profit organizations who seek to enhance their operation.

She is a member of the Association of Fundraising Professionals Calgary chapter and former President of the Saskatoon Chapter 2007 (National Philanthropy Day Chair, Membership and Ethics Chair). She is constantly growing her knowledge from participation with the Council for Advancement & Support for Education and the Canadian Association of Gift Planners.

Joan applies integrity and believes in live, love, laugh, and leaving a legacy based on her “love for humankind”.

 

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Jolayne Davidson Gardner, CFRE


To contact Jolayne:

C: 1-403-646-5750

Senior Associate

As a consultant working with ViTreo and its predecessor company Nine Lions for the past 11 years, Jolayne has had the great privilege of working with clients in all sectors of the nonprofit world. She brings with her over 20 years of nonprofit management experience and education. Since her first grant writing assignment with a small nonprofit dedicated to Aboriginal education and employment, she has worked with conservation groups, the arts, education providers, government, and social service agencies.

Jolayne enjoys creating capacity and sustainability for a variety of nonprofit organizations. She worked with numerous fundraising volunteer committees, boards and staff members within organizations at various stages in their philanthropic programs. She has been successful in the areas of foundation, individual and corporate relations, case development, staff recruitment and retention, and delivering major gift campaigns. Her greatest joy as a consultant is conducting feasibility study interviews – hearing what is at the heart of a donor’s motivations and understanding their alignment with a cause.

Jolayne is a strong proponent of mentorship and has benefited significantly from both sides of such relationships. She was an active mentor with the Association of Fundraising Professionals (AFP) for many years. She served two years on the AFP Calgary and Area Board and was on the steering committee for the AFP Banff Compass Conference 2015.  She currently sits on the Board of the Southern Alberta Land Trust Society. She is also an active volunteer with Story Dogs, a school based literacy program for students in grades 2-4.

Jolayne has completed her National Certificate in Fundraising Management at Mount Royal College. She graduated from the University of Calgary with a Bachelor of Arts with Distinction and then successfully pursue her Master of Arts in Philanthropy and Development at Saint Mary’s University of Minnesota. She received her CFRE designation in 2003. Jolayne lives on a ranch southwest of Calgary with husband and two children.

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Larissa Groch, CFRE


To contact Larissa:

C: 587-717-1246

Senior Consultant

A passionate fund development professional, Larissa brings strategic, proactive and collaborative leadership skills, and proven success to clients.

Larissa has successfully delivered campaign direction and counsel, feasibility studies, assessments, mentorship, and interim management to clients in the post-secondary, social services, arts and other sectors since becoming a consultant in 2012. She specializes in the design and implementation of sustainable fund development programs, building philanthropic culture and solid relationships with diverse stakeholders, interim fund development and leadership management, and team development. Currently, as Campaign Director for Lakeland College, Larissa is leading its
$10 million community fundraising campaign.

Prior to becoming a consultant, Larissa was the first Development Manager for Decidedly Jazz Danceworks (2003-2011). During that time, she implemented an integrated fund development plan that resulted in new and deepened partnerships and significantly increased revenues, while also doubling revenues for individual giving. 

A member with the AFP Calgary and Area Chapter since 2003, Larissa’s volunteer commitments include co-chairing the chapter’s Every Member Campaign (2007 and 2008), co-chairing National Philanthropy Day (2006) and serving on the Board of Directors (2005-2008).  Passionate about life-long learning, Larissa attained her Certified Fund Raising Executive accreditation in 2013. Her education includes the Business Essentials Program (“mini MBA”) at the University of Calgary, a National Program for Fundraising Education certificate from Mount Royal University and a Bachelor of Arts degree with Honours in English from the University of Alberta.

Larissa's love for the nonprofit sector was sparked during her 11 years as a dancer and arts administrator with Canada's Ukrainian Shumka Dancers and where she performed on top stages across Canada and the USA. She is fluent in Ukrainian and continues to perform Ukrainian dancing to this day. Larissa is an enthusiastic volunteer with various community groups in Calgary and Edmonton and a keen traveller sparked by her time living in West Germany for three years as a young girl.

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Marni Halwas


Contact Marni:
C: 403-875-2312

Associate

Marni has been a nonprofit professional for over 16 years. She began her fundraising career at Calgary HandiBus Association where she started as an Assistant and worked her way up to Director of Development.

She has experience in annual giving, prospect research, planned giving, events, major gifts, and donor stewardship. She has a particular appreciation and understanding of small shop operations. Marni has worked with corporations, individuals, estates, foundations, and service clubs.

Marni has been a member of the Association of Fundraising Professionals (AFP) Calgary and Area Board of Directors since 2011. She has served as co-chair of National Philanthropy Day and she currently serves as Board Secretary.

Marni’s personal interests include camping, boating, and outdoor activities.

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Ken Kempcke, MA


Research Associate

Ken Kempcke is an expert prospect researcher and donor management professional.

Ken has over 25 years seasoning as a prospect researcher, grant writer, donor relations specialist, database administrator, journalist, editor, and academic librarian. He has published numerous articles in reference works and professional journals, produced thousands of prospect profiles, and played a significant role in successful fundraising campaigns across Western Canada and the Unites States. 

At ViTreo, Ken has led major research and prospect analysis projects with the National Music Centre, Calgary Public Library, Edmonton Public Library, University of Alberta, Calgary Chamber of Commerce, Lakeland College, YMCA Calgary, RESOLVE Campaign, Manning Foundation, and KROK University (Ukraine).

Before joining ViTreo, Ken worked as a prospect researcher, grant writer, database administrator, and donor relations specialist at Lethbridge College and the University of Nevada. 

Ken has a Bachelor of Arts in History from Eastern Illinois University, a Master of Arts in American Studies from Purdue University, and a Master of Library and Information Science from Indiana University. A long-standing member of the Association of Professional Researchers for Advancement, he also serves on the board of directors of the Kamloops Heritage Railway.

 

 

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Vicki Kranenburg


Contact Vicki:

C: 403-540-1842

Senior Counsel

Vicki possesses a strong diversity of senior management expertise developed through her long career. Roles include President of her management company, Senior Vice President of Junior Achievement of Southern Alberta and Manager, and Team ’88 Services for the Calgary Winter Olympics Organizing Committee.

A fund development consultant for more than eighteen years, Vicki has played a pivotal role assisting clients with campaign management, planning and feasibility studies, coaching, capacity building and board governance assessments and workshops. She recently served as campaign counsel for the successful $30 million YMCA campaign to build three new facilities in Calgary and continues that role for the $10 million campaign at Lakeland College. She is currently providing transitional gift counsel to Momentum.

Vicki is a member of AFP Calgary and Area and has held local and national leadership roles in the organization. She is a recipient of the YWCA Women of Distinction Award and the Alberta Achievement Award.  Currently in the community, Vicki is a member of the Calgary Stampede Talent Search committee, counsel for Sistership Dragon Boat Association and President of the Wyngate of Pumphill Condo Association. 

Dedicated to fitness, Vicki has traded in half-marathons for the pickleball craze (a racquet sport). Vicki married her high school sweetheart, Lane, and together they have two children, three grandchildren and three grand dogs. 

 

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Mick Mulloy, MA


Contact Mick:

C: 403-816-5824
P: 403-270-8617

Senior Associate

Mick is a veteran nonprofit professional. Since his graduation with a political science degree and qualifying as a social and community worker, he has dedicated his career to working in the nonprofit sector.

Mick’s consulting work is focused on organizations embarking on major changes and the challenges associated with the dynamics of those transitions. In particular, transitions involving organizations with little or no previous experience in fund development are his forte.

Mick’s recent projects have included mentoring an environmental organization as it embarked on a revenue diversification program, a university students’ organization planning to embark on a capital fundraising project, and work on the development of a companion foundation for a business representative and advocacy organization.

Prior to becoming a consultant, Mick worked at Mount Royal College (now Mount Royal University), the Calgary Foundation, The Canadian National Institute for the Blind, and Alberta College of Art and Design.

Mick has a post-graduate degree in Leadership from Royal Roads University. In addition to using this academic background in his work, he also volunteers as an instructor with Alberta’s Board Development Program and as a member of the Advisory Council of the Immigrant Access Fund Canada.

Mick’s personal interests are in the area of arts and culture. He is particularly interested in music and has a large and varied collection of both vinyl LP’s and CD’s spanning many different musical genres.

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Kelly Morris


To contact Kelly:

C: 403-397-9217

Senior Consultant

Kelly is a results-oriented fund development and digital communications professional with an entrepreneurial spirit, innovative ideas and sound judgment.

An organized team player with superior listening and communication skills, Kelly has an ability to create collaborative relationships with all stakeholders. With over twelve years working with nonprofit organizations, she is a master problem solver with an ability to embrace change. Rounding out her experience, Kelly has developed and executed comprehensive strategic plans to enhance and meet the goals of the organization.

Kelly is passionate about building a better community through resource development, volunteerism and working with people who really want to better themselves and the organizations for which they work.

Prior to her work with ViTreo, Kelly served as the Associate Director of Development at the University of Calgary where she held positions in principal giving, annual giving and legacy and major gifts. One of her noteworthy donations while at UCalgary was working with the Silver Gummy Foundation, to create the new Professorship in Masculinities Studies at the Werklund School of Education.  This gift of $250,000 was made to commence the reduction of male-perpetrated sexual violence in our society.

Currently volunteering with her kids’ freestyle ski team, Kelly also manages the digital communication channels (web and social) for Freestyle Alberta. You will often find her at Mt. Norquay or Winsport chasing her kids down a mogul run. She also volunteers with the Calgary Folk Festival.

Kelly holds a Bachelor of Social Science and Public Policy from the University of Ottawa and is a current member of the Canadian Association of Gift Planners.

Kelly loves to ski and follow her kids in all their pursuits but also enjoys going to the gym, camping and plays the odd round of golf.

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Michelle Regel, CFRE


To contact Michelle:

C: 403.809.6045
P: 403.532.4495
Toll-Free (Search and Talent Management): 844.532.4495

Director, Search and Talent Management

Michelle has worked in the charitable sector since 1995 in both international and grassroots organizations in the areas of health, education and social services. Her career spans many areas of fund development and non-profit management including major gifts, planned giving, special events and capital campaigns.

Michelle has worked with clients on a variety of projects, most of which have involved sponsorship, ephilanthropy, prospect research, campaign counsel, feasibility studies, fund development assessments and planning or executive and senior management recruitment. Michelle’s analytical approach and her eye for detail ensure that clients receive professional, customized counsel.

Michelle is a member of the Association of Fundraising Professionals (AFP), the Canadian Association of Gift Planners (CAGP) and the Association of Prospect Researchers for Advancement (APRA). She has a Bachelor of Arts in Communications Studies and English and a Certificate in Entrepreneurship. She earned her CFRE designation in 2003.

In her spare time, Michelle enjoys spending time with her family, reading, going for long walks and making handcrafted soap and toiletries.

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Katia Asomaning


To contact Katia:

Administrative Associate

Katia’s specialty is helping small businesses grow by providing support in whatever area is needed. She has been consulting with entrepreneurs and small businesses for over six years in many industries including real estate, fine arts and crafts and the nonprofit sector.

Katia has a keen eye for and interest in design, and has participated in the creation of many of ViTreo’s eye-catching finished projects.

Katia edits and contributes to ViTreo’s Weekly News Recap; a weekly newsletter incorporating interesting news from around the world related or of interest to people in the nonprofit sector.

Outside of ViTreo, Katia formerly owned and operated a small business that created handmade, silk-screen-printed scarves. She managed all operations for this business and participated
in the design and creation of all products.

Katia writes fiction and poetry in her free time and is an avid hula hoop dancer. She also enjoys cooking, exploring recipes from around the world, and many other creative pursuits such as sewing costumes, drawing, reading dystopian fiction, and puzzles.

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Natalie Riddle


Contact Natalie:

O: 403-210-3157

Operations Coordinator

Natalie is a dedicated and passionate Executive Assistant who excels at managing multiple projects, provides exceptional customer service and consistently offers a can-do attitude. Natalie has often worn many hats in her previous roles and can offer in addition to administrative support, experience in human resources, database management, office coordination, volunteer services, and event coordination.

Driven by deadlines and an aim to please, Natalie will get the job done while keeping a spunky and creative sense of humour in the office. Natalie is a new member of the ViTreo team and is extremely excited for the adventures ahead. She has an appreciation and love for the non-profit industry and looks forward to directing her professional efforts towards making a meaningful difference in our community.

There are some notable accomplishments in Natalie’s portfolio thus far. She has been heavily involved in various fundraising events that have resulted in upwards of $500,000 being raised. She has also reconfigured varying processes on the back end of both a non-profit and profit organization. Examples of this include revamping onboarding processes, restructuring vendor employment and streamlining a health and wellness program for staff.

Traveling has been a big part of Natalie’s story, thanks to her schooling and volunteer background. While attending the University of Victoria in the Bachelor of Commerce program, she was given the chance to live and go to school in Singapore for 6 months. 

Natalie’s volunteer work includes building a classroom in a Tanzanian village and a bountiful garden at a Cambodian orphanage, these experiences will always be fondly remembered and considered life changing.

As one of the few born and raised Calgarians left in this city, Natalie looks forward to beginning this new chapter with her husband and adopted dog Mulligan. Outside of work, you can find Natalie enjoying a tasty slice of pizza, watching live music, exploring local markets, and cheering for the Calgary Flames.