Adriana - web .jpg

Adriana Simon

Contact Adriana:

C: 403-999-5070


Adriana has worked and volunteered in the nonprofit sector, both in Europe and in Canada, for more than 20 years. Adriana brings a distinct perspective to her work, combining her passion for building a strong community with a broad, diverse and unique background in fund development, event planning, community initiatives, and strategic planning.

Adriana has most recently worked with clients on a variety of projects, most of which have involved team leadership, general fundraising, special event and third party event planning, sponsorship, fund development assessments and planning, prospect research, and feasibility studies. She is currently acting as the Interim Director of Development for Sheldon Kennedy Child Advocacy Centre.

Prior to joining ViTreo, Adriana served as the Director of Resource Development and Membership with the Calgary Chamber of Voluntary Organizations (CCVO), where she led the development and implementation of CCVO's signature event, the Connections Conference. Under her leadership, the conference grew to be one of CCVO's most successful events exceeding all goals and targets. Now in its seventh year, the Connections Conference is an established annual event in Calgary. In 2017, Adriana was invited back to plan and organize the Connections Conference as a ViTreo Associate.

Growing up in communist Romania, Adriana dreamed of coming to Canada and to work for Red Cross or UNICEF, organizations that made a huge impact on her country and her personal development. Over the last two decades, she has achieved those dreams: first, by working with the Canadian Red Cross as a new immigrant in Canada; and then by spending four years as Community Partnerships Manager at UNICEF.

A passion for social justice, human rights, integration and respect, and building a strong community where everyone feels welcome, led Adriana to fight in the revolution against the communist regime in Romania. Following that time, she became one of the first fundraisers and founders of the nonprofit sector in Romania.

An active member and volunteer with the AFP Calgary and Area Chapter, Adriana has co-chaired the chapter’s Banff Compass Conference twice (2015 and 2017) and has served on the Board of Directors for two terms (2014 to 2017). Her past community work also included roles with Wellspring Calgary, the Romanian-Canadian Association of Calgary and the Calgary Jazz Festival.  

Adriana loves to read and to travel all the world. She has a carry-on bag always packed with travel essentials, ready to go at a moment’s notice!