Episode 18: Online Giving—Change the Channel But Remember Your Fundamentals

Episode 18 Online Giving-Change the channel but remember your fundamentals.png

Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Christine McIver, Founder & Chief Executive Officer of Kids Cancer Care Foundation of Alberta; Marina Glogovac, President & CEO of CanadaHelps; and Tanya Koshowski, Executive Director of Brown Bagging for Calgary’s Kids. Our topic was: Is in-person fundraising dead? How does relationship fundraising change as more and more people give online?


  • Developing a high touch strategy is just as important in a high tech world

  • Peer to peer fundraising is powerful

  • Follow-up and following through are just as critical in online giving as they are in face-to-face giving

  • Relationships still matter; online and offline

  • We need to always be preparing for emerging technologies and continuous disruption

Please let us know your thoughts below and, if you like what you heard, please share!


Christine McIver

Founder & Chief Executive Officer
Kids Cancer Care Foundation of Alberta
Calgary, Alberta

Marina Glogovac

President & CEO
Toronto, Ontario

Tanya Koshowski

Executive Director
Brown Bagging for Calgary’s Kids
Calgary, Alberta