Episode 11: Want to be a Fundraiser in a Smaller Centre? Be Prepared to be a Generalist Extraordinaire

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Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Carmen Haakstad, Vice President External Relations at Grande Prairie Regional College; Georgina Altman, Vice President, External Relations and Infrastructure at Lakeland College; Michael Donlevy, Vice-President, Business Development at Red Deer College; and Scott Decksheimer, President and CEO at ViTreo Group. Our topic was the urban | non-urban divide in fundraising and why fundraising in smaller centres has both its rewards and its challenges.

SOME OF WHAT YOU WILL HEAR:

  • Why being proficient in both rural and urban ("rurban") fundraising is essential to success
  • The challenges of recruiting and attracting talent to work in smaller centres 
  • What is a major gift in a smaller centre vs. a larger centre? The answer might surprise you.
  • Why the stewardship stakes are even higher in rural settings 

Please let us know your thoughts below and, if you like what you heard, please click the share button!

EPISODE 11 PANELISTS

Carmen Haakstad

Vice President External Relations  
Grande Prairie Regional College
Grande Prairie, Alberta

Georgina Altman

Vice President, External Relations and Infrastructure
Lakeland College
Vermilion/Lloydminster, Alberta

Michael Donlevy

Vice-President, Business Development
Red Deer College
Red Deer, Alberta

Scott Decksheimer

President and CEO
ViTreo Group
Calgary Alberta

RESOURCES

VIDEO: Dairy Learning Centre - Cows Arrive at the Barn (Lakeland College)
VIDEO: Gary Harris Centre Update (Red Deer College)
VIDEO: Shaping Our Future (Red Deer College)