Episode 35: Philanthropic Naming and Sponsorship Naming Rights
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In this episode, we spoke with Susan Storey, a Partner at KCI Philanthropy and Suzanne Duncan, a Professor at Ryerson University.
The Topic: Philanthropic Naming and Sponsorship Naming Rights
SOME OF WHAT YOU WILL HEAR:
Commensurate-ness. Yes, we’ve made a new word, now it’s legit.
The importance of securing donor commitment to your mission before you start talking about naming
Naming term expectations aka the “forever plaque”
Policy and naming agreement tips
And much more!
Please let us know your thoughts below and, if you like what you heard, please share!
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EPISODE 35 PANELISTS
Susan Storey
Partner
KCI Philanthropy
Toronto, Ontario
Suzanne Duncan
Professor
Ryerson University
Toronto, Ontario