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RESOLVE Campaign

Every Calgarian deserves a place to call home. RESOLVE is a unique partnership of nine established, experienced and respected Calgary social service agencies that have come together with government to accomplish a single goal: raise $120 million and build affordable rental housing for 3,000 vulnerable and homeless Calgarians.

SERVICES PREFORMED:
  • Initial feasibility study
  • Stakeholder engagement
  • Collaborative campaign structure
  • Stewardship plan and audit
  • Team recruitment and development
  • Strategic counsel
  • Prospect research services
  • Counsel of record for the campaign's duration

ENGAGEMENT: 2010 - 2018

Testimonial

"As a local, national and international consulting firm, ViTreo has managed several large and complex fundraising campaigns in the areas of health, education, social services, arts, sports and environment. ViTreo is uniquely positioned to work in the Alberta market as they have broad, deep connections with donors, government and other stakeholders in this province.

As Campaign Counsel for the RESOLVE Campaign to end Homelessness, ViTreo led the first ever truly collaborative campaign in North America. Drawing attention globally, the Campaign was deemed a success in raising $90M and housing over 1,800 vulnerable citizens. ViTreo was a driver in the inception of the Campaign as it was their belief that together, charities can create the sort of impact they might never be able to achieve by themselves. ViTreo knew that through collaboration, they could expose the organizations to new potential donors and supporters, and experience heightened public awareness and legitimacy around the mission and work. ViTreo knew that the social service sector needed to embody a new and pioneering collaborative spirit so that it could reach a broader audience, share the risk involved in experimentation, have more far-reaching impact, and accomplish more than any single organization could do alone. ViTreo built the blueprint for the RESOLVE Campaign and was there every step of the way with vision, advice, tools and innovative strategies to ensure success."

- Cheryl Hamelin, CFRE Executive Director, RESOLVE Campaign, 2017-18