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Episode 35: Philanthropic Naming and Sponsorship Naming Rights

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Episode 35: Philanthropic Naming and Sponsorship Naming Rights Powered by ViTreo

Welcome to BrainTrust Philanthropy Powered by ViTreo! Bringing you free flowing conversations with top leaders in fundraising, philanthropy, and the nonprofit sector so that you can become a bolder leader, build better relationships, and raise more money.

In this episode, we spoke with Susan Storey, a Partner at KCI Philanthropy and Suzanne Duncan, a Professor at Ryerson University.

The Topic: Philanthropic Naming and Sponsorship Naming Rights

SOME OF WHAT YOU WILL HEAR:

  • Commensurate-ness. Yes, we’ve made a new word, now it’s legit.

  • The importance of securing donor commitment to your mission before you start talking about naming

  • Naming term expectations aka the “forever plaque”

  • Policy and naming agreement tips

  • And much more!

Please let us know your thoughts below and, if you like what you heard, please share!

EPISODE 35 PANELISTS

Susan Storey

Partner
KCI Philanthropy
Toronto, Ontario

Suzanne Duncan

Professor
Ryerson University
Toronto, Ontario



SHOW NOTES