Larissa Groch, CFRE

Larissa brings over 13 years of professional non-profit management to the team.

Prior to becoming a consultant in 2012, Larissa was honoured to work as the first Development Manager for Decidedly Jazz Danceworks (DJD) from 2003 to 2011. During that time, she implemented an integrated fund development plan that resulted in new and deepened partnerships and significantly increased revenues while also doubling revenues for individual giving. Of note, Larissa oversaw the creation and growth of the Jazz Roots Club – a premiere patron program that saw its donor base grow from 12 to 72 supporters in five years. 

Prior to joining DJD, she was Development Associate at Vertigo Mystery Theatre during their $6.92 million capital campaign that enabled the company to relocate to its new theatre space at the base of the Calgary Tower. Larissa’s love for the charitable sector was sparked during her 11 years as a dancer and arts administrator with Canada’s Ukrainian Shumka Dancers.

A member with the AFP Calgary and Area Chapter and an active volunteer with community groups in Calgary and Edmonton, Larissa’s experiences include co-chairing the chapter’s Every Member Campaign (2007 and 2008) and serving on the Board of Directors from 2005 to 2008.  As co-chair of the 2006 AFP National Philanthropy Day celebrations, she managed seven senior volunteer sub-committees which produced five events and raised 40% over goal for the chapter’s Education Fund. She is also an enthusiastic volunteer with various community groups in Calgary.

Passionate about life-long learning, Larissa completed the Business Essentials Program (“mini MBA”) at the University of Calgary in 2006. She attained her certificate in National Program for Fundraising Education from Mount Royal College and a Bachelor of Arts degree with Honours in English from the University of Alberta.

To contact Larissa:

C: 587.717.1246