The Math Behind a Major Gift
You have been asked to run a $5 million campaign. You have little or no front-line fundraising staff. Your board and your CEO know you will need resources to ensure campaign success and you have been asked to make a presentation to the board of directors on what the campaign needs to be successful. Eeek!
Where do you start? How do you make this rational for your leadership?
We will explore where to start (hint: you start with the campaign goal), how fundraising principles are used to build on this to take you to the answers your leadership wants and needs.
Along the way, you will gain a new appreciation (and love) for your gift chart. You will learn a bulletproof method for extending this information into gift officer activity levels. Finally, you will be able to make a strong recommendation on just how many people you need to hire.
Fear not! This session is firmly rooted in reality. The practical application of time-tested fundraising principles will be forged with the practical realities of working with real fundraisers. All of this will produce an outcome that represents a professional and realistic approach to determining your fundraising resource needs.