Adriana Simon
Associate


Adriana has worked and volunteered in the nonprofit sector, both in Europe and in Canada for more than 20 years. Adriana brings a distinctive perspective to her role, combining her passion for building a strong community with a broad and diverse background in fund development, donor relations, event planning, sponsorships and strategic planning.

For ViTrēo, Adriana has most recently acted as the interim Director of Development for Ronald McDonald House of Southern Alberta. Prior to her work with ViTrēo, Adriana served as the Director of Resource Development and Membership with the Calgary Chamber of Voluntary Organizations (CCVO) where she led the development and implementation of CCVO's signature event, the Connections Conference. Under her leadership, the conference grew to be one of the most successful events ever organized by CCVO, exceeding all its goals and targets. The Connections Conference is now an established annual event in Calgary, bringing together nonprofit leaders, government, and business professionals, all with an interest in community development.

Growing up in communist Romania, Adriana dreamed of coming to Canada and to work for Red Cross or UNICEF, organizations that had made a huge impact on her country and her personal development. Over the last two decades, she has achieved those dreams: first, by working with the Canadian Red Cross as a new immigrant in Canada and then, by spending four years as Community Partnerships Manager at UNICEF.

A passion for social justice, human rights, integration and respect, and building a strong community where everyone feels welcome has led Adriana to fight in the revolution against the communist regime in Romania, and afterwards to become one of the first fundraisers and founders of the nonprofit sector in that country.

An active member and volunteer with the AFP Calgary and Area Chapter, Adriana has co-chaired the chapter’s Banff Compass Conference (2015) and is currently serving on the Board of Directors as the co-chair of Banff Compass 2017.

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